ManyChat pricing,
without the fake math.
The plan price is one input. Active-contact allowances, billing interval, overages, flow maintenance, and the job you need all change the answer.
The plan name is not the whole quote.
| Plan | Annual entry shown | Example allowance shown | Notes |
|---|---|---|---|
| Free | $0 | 25 active contacts | Evaluation only |
| Essential | $14/month | 250 active contacts | Core automation |
| Pro | $29/month | 2,500 active contacts | Broader growth features |
| Business | $69/month | 7,500 active contacts | Higher-volume operations |
| Advanced | $139/month | 25,000 active contacts | Larger allowance |
Price the workflow, not the login.
Add the plan, overages, integrations, and hours required to build and maintain flows. That labor can be small for one trigger and significant for a complex funnel. Avoid generic claims about time or conversion; measure your own build and maintenance log.
ManyChat remains excellent value for comment-to-DM, broadcasts, and deterministic automation. A low-cost flow builder should not be judged as expensive merely because it does not replace a setter.
Wagent is a different unit of work.
Wagent is €279/month flat after a 7-day trial. It handles open-ended inbound qualification across Instagram, WhatsApp, and Telegram, understands voice notes and images, connects Calendly, attributes confirmed bookings, and supports manual takeover.
At low volume, ManyChat is cheaper. At setter-level volume, compare Wagent with the ManyChat plan, implementation time, and human conversation coverage—not only the subscription.
Measure the funnel in stages.
- Trigger or inbound message to first meaningful reply.
- Reply to qualified conversation.
- Qualified conversation to confirmed booking.
- Confirmed booking to attended call.
- Attended call to customer.
Divide software and operating labor by the outcome you care about. Your own data—not a vendor's generic benchmark—decides whether the workflow is economical.
Common questions.
What does ManyChat cost in 2026?
ManyChat's official pricing page displayed annual entry points of $14 Essential, $29 Pro, $69 Business, and $139 Advanced on July 30, 2026, each with different active-contact allowances. Monthly billing is higher, and overages may apply. Verify the live calculator for your region and allowance.
Is ManyChat free?
ManyChat displays a free plan for up to 25 active contacts. It is suitable for product evaluation, not a representative operating tier for an established creator funnel.
What is the biggest hidden ManyChat cost?
Usually implementation and maintenance time. A visual flow still needs someone to design branches, handle fallbacks, update offer facts, test triggers, and monitor integrations. Overages and third-party tools can matter too, but the exact total depends on the workflow.
Is Wagent cheaper than ManyChat?
Not for simple, low-volume automation. ManyChat's entry tiers are much cheaper. Wagent is €279/month flat for a different job: open-ended qualification across Instagram, WhatsApp, and Telegram with voice and image understanding, Calendly attribution, and human takeover.
How should I compare cost per booked call?
Use your own observed numbers: subscription and operating labor divided by confirmed qualified bookings. Do not import generic conversion rates. Track trigger-to-reply, reply-to-qualified, qualified-to-booked, show, and close rates separately.
Compare setter outcomes, not contact prices.
Wagent is €279/month flat for qualification, connected Calendly, analytics, and takeover.